Scandinavian Style

Scandinavian style is natural, textural, minimal and uncluttered. Scandinavian interiors are chalky white to maximise light, and furniture choices are generally pale, bleached, time worn or painted, as is the flooring.

Painted walls softened by natural materials in drapery and blinds. Functionality and simplicity are valued, which means everything has its purpose, and decor consists of a few sentimental objects that bring joy.

Reflected in Scandinavian style is a love of nature with plenty of living greenery and unstructured floral arrangements. Natural textural throws and soft furnishings in hopsack, heavy linens, soft faux fur and wool are used to transition from season to season to provide both warmth, functionality and style.

Scandinavian style is timeless, and as such, can take on a more modern, contemporary feel, as well as including more bespoke, antiques for a more classic look.

For a step-by-step guide to creating the Scandinavian look explore our guide below and shop the style online.


  • Colour palette; layers of white and neutral tones such as dove greys, pastel greens, whites, celadon green & duck egg blues. 
  • Architectural features; Textured walls with aged patina and traditional glazed tile fireplaces.
  • Natural flooring; Painted white or natural wooden floorboards and softened with cotton, patterned and textural rugs and floor mats. 
  • Lighting; Chandeliers, sheer fabric pendants and crystal wall sconces with linen shades.
  • Window treatments; Roman blinds, sheer curtains and a preference for lots of natural light!
  • Furniture; Painted pale, chalky and pastel furniture, bleached oak chests, gingham check and hopsack upholstered occasional chairs and Swedish Mora clocks, worn leather chairs and antique accent pieces. 
  • Fabric; Hopsack, heavy linens, pastel stripes, checks and neutrals cottons & linens. Soft faux furs, wool & textured materials. 
  • Art; Oil portraits and vintage still life portraits
  • Decorative; A few sentimental objects; a simple vase, ceramics, a candle, coffee table book, woven baskets or natural objects. 
  • Plants; Fresh unstructured floral arrangements and greenery such a fiddle leaf fig or money leaf tree.


With our collection of songs to audibly accompany the Scandinavian Style.


There are so many ways to re-purpose your furniture and decor & update your existing look with Annie Sloan Chalk Paint®

View our Before & After Gallery to see how customers are transforming their Furniture, Interiors and Decor with Annie Sloan Chalk Paint®

Want to learn more? Stay up-to-date with our Beginners Chalk Painting Class.


Paulsen & Nilsen

Mariann Paulsen and Kristine Nilsen are interior architects and founded the Oslow based design firm Paulsen & Nilsen in 2004. 

The use of materials such as layers of natural timber & blacked painted iron architectural features creates a minimal feel. The inclusion of a neutral colour palette, structured furniture and soft furnishings are combined to create a refined and elegant Scandinavian look. 

Instagram: @paulsennilsen

Photo: Paulsen + Nilsen



Lotta Agaton is a leading Scandinavian designer, whose Design firm was founded in 2004. 

Her use of natural and raw materials, minimal decor and timeless furniture creates a streamlined yet welcoming look that is characteristic of Scandinavian design. 

Instagram: @lottaagatoninteriors

Photo: Lotta Agaton Interiors



Perspective Studio is an Interior Design Studio based in Stockholm, Sweden.

Founded in 2016 by Robin Klang showcasing natural, curated & textural designs with Scandinavian and Belgian influence. 

Perspective on Instagram @perspectivestudio

Photo © 2020, Perspective



Expand your Style Personality with Complementary Styles adjacent to Scandinavian Style